Membership programs are creating a buzz in the wellness center industry and it’s not hard to see why. They help you acquire new clients and retain existing ones. They’re also an effective way of ensuring your business has a steady flow of income.
Most importantly, wellness center memberships help you to fast-track your business growth. They also reduce your operating costs once you acquire a new member. In fact, customer retention costs are up to 5 times lower than costs associated with acquiring a new member.1 In this guide we’ll highlight the most important tips for creating a solid wellness center membership program.
Wellness Center Membership: How to Create an Effective One
Here’s why some membership programs fail: adopting a short-term mindset. Your wellness center membership program should be designed to last. It’s not a get-rich-quick scheme so you should play the long game and base it on acquiring recurrent revenue that will grow over time.
Here’s all you need to build a successful membership program.
Define Your Ideal Audience
Who exactly are you targeting for your membership program? There’s a high chance that you’ll be catering to more than one type of audience. Thus it’s important that you define them and offer benefits that they find enticing.
Start by interviewing your most loyal customers. These are the customers that engage with your business frequently and actively interact with your marketing material. They will likely become your first members so find out which kind of services/ offers they would love the membership program to have.
Use this information as the base of your program and then add more levels as you progress.
Offer a Value Exchange
Customers don’t just join a membership program to be part of your business. They mostly join it for the value they’re likely to gain. It’s important that you make it worth their while. This is the only way they’ll keep renewing their subscription.
A good example of a value exchange you can offer them is “get $1000 worth of services for $800, for a 3 month’s subscription.”
Keep Evolving and Adapting to Changes
Successful membership programs are constantly evolving. Once you launch yours, make sure you gather customer feedback and then use it to shape the future of the program. Ensure you also keep up with the current market trends as this is the only way your membership program will remain relevant and stand the test of time.
Make the Cancellation Process Easy
In an effort to reduce cancellation rates, most businesses make the cancellation process difficult. Clients don’t like to feel as though they are stuck with your services. Make it easy for them to opt out. This way, they may consider rejoining the membership in the future.
Can Wellness Center Memberships Enhance Your Business Growth?
Statistics reveal that over 85% of customers prefer brands that have loyalty programs.2 This is the best time to launch your wellness center membership program! It will not only help you acquire new customers but also retain your existing ones. The above tips are a great place to start to ensure your program stands the test of time.
Links to Sources Used
- Don’t Spend 5 Times More Attracting New Customers, Nurture The Existing Ones – https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/
- CrowdTwist Consumer Loyalty Study Shows 87% of Gen Z Consumers Want Omnichannel Loyalty Programs – https://www.prnewswire.com/news-releases/crowdtwist-consumer-loyalty-study-shows-87-of-gen-z-consumers-want-omnichannel-loyalty-programs-300729728.html