One of the best business growth strategies is turning customers into business advocates. When a customer needs instaSculpting or body contouring services, they’ll most likely ask friends and family for recommendations. In fact, studies have shown that customers are more likely to buy from a business referred by a friend.1
Tips on How to Start an InstaSculpting Business Referral Program
Research reveals that customers are 92% more likely to trust recommendations from their friends.2 This is why referrals generate high-quality leads. Thus, the best part is that this kind of marketing is very affordable and sometimes free.
To get started:
Improve the Quality of Your Services
Customers will only recommend services that they like. Before launching your referral program, make sure that most of your clients are satisfied with your services.
Conduct feedback surveys and ask them the areas you should improve on. This is also a great customer support strategy. Because it lets your customers know that you care about their needs. Some other methods that you could use to collect feedback include social media polls, questionnaires, and phone calls.
Choose Your Incentives
Sometimes customers will refer to your business for free but only when asked about it. Thus, you should take a proactive approach and incentivize your customers. Because most people have a “what’s in it for me?” attitude and you need to create an attractive package for them.
There are 2 types of incentives:
- One-sided incentive: This is where only one person gets the reward. It could be the referrer or the new customer. However, it is advisable that you reward the referrer as they are more likely to stay loyal to you.
- Double-sided incentive: In this instance, both the referrer and the new customer get a reward.
Some of the rewards you could offer include discounts for every new customer and session coupons.
Use Online Reviews to Boost Your Referral Marketing Efforts
Before potential customers visit your physical premises they are most likely to check out your online reviews. If most of them are negative, you’ll end up missing out on new clients.
Request your loyal customers to leave recommendations on your online profiles. Once they do, make sure you reply to them as potential clients also look at your responses.
Start Your Instasculpting Business Referral Program Today
Referral programs are one of the most effective marketing strategies. Because they don’t even cost much, you can adopt them easily. Also, they improve the quality of your leads and attract new customers to your business.
Don’t miss out on new business. Launch your referral program today!
Links to sources used
- 5 Brands That Succeeded By Incentivizing Customer Referrals – https://www.forbes.com/sites/sujanpatel/2017/01/28/5-brands-that-succeeded-by-incentivizing-customer-referrals/?sh=1ee8c5c11ca7
- Consumer Trust In Online, Social And Mobile Advertising Grows- https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/