The wellness industry is advancing at a high rate with an estimated value of $66 billion in 2022.¹ Consequently, several spas spring up each day leaving clients with a wide range of options. So how do you stand out from the rest and get clients to notice your spa and stay? Customer experience!
One of the best ways to attract and retain clients is by offering a great customer experience. When you offer services with competence, customers are more likely to be satisfied, retained, and refer to you. Read on for ways to offer a mind-blowing spa experience.
Retain More Spa Clients With These Customer Experience Tips
An increase in customer retention can boost profits by up to 95% since repeat customers are more likely to buy than new ones.² The following tips will help you to offer a better client experience and retain more clients.
1. Make Your Clients Feel Welcome
The impression that your clients get as they walk into your spa matters. If your clients are welcomed by bored staff who address them with an attitude, they will form a negative opinion of your spa. In turn, they may never come back.
Ensure your clients are met with a pleasant smile, a relaxing space, and a warm welcome the moment they walk into your spa. Although a simple gesture, using a warm tone alongside a smile goes a long way to make your clients feel esteemed.
2. Offer a Wide Range of Treatment Choices
When it comes to spa treatments, there is a one size fits all menu. Different clients have different tastes and preferences. Offering a wide variety of treatments will increase your chances of satisfying the needs of more clients.
Examples of treatments to offer include facials, body wraps, foot care, manicures, massages, and more. Once you establish the kind of treatments you would like to offer, customize them to meet your client’s tastes. Additionally, ensure your team is knowledgeable enough to help undecided clients to make a choice.
3. Create a Relaxing Spa Atmosphere
When clients visit your spa, they expect to have a calming and relaxing experience. Therefore, creating a conducive environment for relaxation is an effective way to satisfy your clients. Moreover, your clients will feel at ease and hence get the most out of their treatments.
You can create a relaxing space by playing soothing music, using calming scents, and making comfortable seating arrangements.
4. Simplify the Booking Process
Although it may seem cheaper to use a manual system of booking, it can lead to costly errors. For instance, you may erroneously double book a team member resulting in inconveniences. The best way to simplify booking is by investing in a booking tool.
Online booking and scheduling will help spa clients to book their appointments at their own convenience. It will also help you to identify empty slots and allow clients to book last minute.
Offer the Best Spa Customer Experience With the Above Tips
Offering a good customer experience to your spa customers will help you retain them and get more referrals. The above tips will help you offer the best spa experience.
Links to Sources Used
- Health and wellness industry stats 2022 https://www.wellnesscreatives.com/wellness-industry-statistics/
- Customer retention statistics https://www.annexcloud.com/blog/21-surprising-customer-retention-statistics-2021/