Whether a customer books an appointment online or comes to your physical premises, there are several steps they take before making a purchasing decision. For example, they first recognize that they need your services and then start gathering information.
The next step is the evaluation stage, where they weigh their options. They analyze your services and those of your competitors before making a purchase. Studies reveal that 93% of customers will check your online reviews before making a purchase.1 Once they’re certain you’re the right fit, they eventually make a purchase.
3 Practical Tips to Enhance Customer Purchasing Process
Streamlining the customer buying decision process is one of the most effective sales strategies. People no longer have the tolerance for pushy or misleading ads. They want value for their money in the most convenient way.
To optimize the customer purchasing process, you should do the following:
Provide Clients With All the Relevant Information
There are 3 main stages in the customer buying decision process; awareness, consideration, and decision making. The information they require in all these stages is different, and you need to make it accessible to them.
For instance, in the awareness stage, the customer will mostly Google the services they need. Research has proven that 75% of users don’t go past the first page of search engine results.2 Make sure your website is fully optimized so that potential clients can find it easily.
At the consideration stage, provide information about your services. What services does your skin tightening spa offer? What are the benefits of individual services? Provide them with all the information they need! They will end up trusting your brand more and ultimately make a purchase.
Sustain Price Transparency
How do you expect your customers to trust you when you have hidden fees? If you have standard prices for your services, make sure they are highlighted on your website. In instances where you can customize the price based on the customer’s needs, let them know.
It’s all about fostering trust with your customers so that they can come to you for skin-tightening services.
Include Obvious CTAs
Creating content without CTAs will not get you any results. What action would you like the customer to take? It could be to call you, click a link, join your subscription list or sign up for an exclusive offer. Make it clear to them!
This will prompt them to take action and buy from you.
Accelerate Customer Purchasing Process With These Tips
A streamlined customer purchasing process is the secret to high sales. You need to make it easier for the customers to buy from you by providing them with the information they need. This should be based on the stage that they are on the buyer’s journey. Ensure your prices are clear and include CTAs in your content.
Links To Sources Used
- 20 Online Reputation Statistics That Every Business Owner Needs To Know – https://www.forbes.com/sites/ryanerskine/2017/09/19/20-online-reputation-statistics-that-every-business-owner-needs-to-know/?sh=4e12f483cc5c
- How To Optimize Your SEO Results Through Content Creation – https://www.forbes.com/sites/ajagrawal/2017/08/30/how-to-optimize-your-seo-results-through-content-creation
