Running a cryolipolysis business requires zeal and without an effective marketing plan, you may miss the mark. Here are tips to come up with one.
Cryolipolysis continues to be one of the top beauty trends in the industry.1
Developing a marketing plan for your cryolipolysis can be difficult and time-consuming but it is worth every minute spent on it.
One of the major mistakes cryolipolysis business owners make is failing to develop a marketing plan. Additionally, some simply go with the current market trends, irrespective of whether they are suitable for the business or not.
Undoubtedly a lack of a marketing plan can result in low customer retention rates, budget issues, and low volume of customers. Here are effective tips for coming up with a marketing plan for your cryolipolysis business.
How to Market a Cryolipolysis Business
Conduct market analysis
Analyze your local market. Does it have any potential? Above all what are the dynamics of a cryolipolysis business in your area? How many competitors will you be facing? Conduct a thorough assessment of the market so that you are able to effectively conquer your target market share.
Market analysis will also help you identify current industry trends and unexploited opportunities in your area.
Analyze your business
Creating an effective marketing plan requires you to know your current situation. To begin with start by conducting a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats.
Secondly, knowing where your business stands helps you identify the core competencies of your cryolipolysis business and to leverage them in your marketing plan.
Identify your target market
Who are you trying to sell your cryolipolysis services to? What challenges are they facing and how can your cryolipolysis services help them? Find out as much as you can about your potential customers so that you can refine your marketing message to appeal to them.
The target market research should have both demographic ( gender, age, income) and psychographics (goals, pain points) information.
Research your competitors
Think of competitor research as less of spying on them and more of benchmarking. You share the same target audience, so their strategies may work for you.
How much are they charging for their cryolipolysis services?
Which fat freezing machine are they using?
Which marketing tactic are they heavily investing in?
Why do customers prefer them?
Find out as much as you can about your competitors, identify loopholes in their strategy, and then create a better one.
Find your unique selling proposition
What makes your business unique? Why should a customer choose you? You have to look for something that sets you apart from the competition. An aspect that your customers will love.
A unique selling proposition is usually one sentence that sums up why your business is the better choice. It could be anything from affordability, complementary services, exceptional customer service, etc
Cryolipolysis Business Marketing Tips
It is important to realize that creating a marketing plan requires you to be neutral and to have a clear idea of what it is you are trying to accomplish. For this reason make sure the plan is directly related to the goals you have set for your cryolipolysis business and that it has details of how you plan to achieve these goals.
Links to sources used:
- Beauty Report: The Top Trends In Non-Surgical Cosmetic Procedures – https://www.forbes.com/sites/rebeccasuhrawardi/2018/05/13/beauty-report-the-top-trends-in-non-surgical-cosmetic-procedures