By January 2022, there were 4.62 billion social media users worldwide1. This makes social media marketing an effective digital strategy for wellness clinic owners. Although there are many social media platforms, they are not the same. Each platform is geared toward a specific audience that engages differently with content.
For instance, 57% of Facebook users are male while 61% of Tiktok users are female2. As a result, you need to choose the right platform for your clinic to get the desired results. If you are wondering which platform to choose, here are a few steps to help you get started. Keep reading.
Social Media Marketing: Quick Steps When Choosing a Social Media Platform
Running a clinic is a time-consuming task that will not allow you to use every social media platform out there. Moreover, not all platforms are suitable for wellness clinics hence the need to pick a suitable one. Here are steps to follow to pick the right platform.
Know Your Audience
The first step when choosing a social media platform is knowing who your clinic’s target audience is. Some of the information you need to know about your prospects is their age, gender, income and education level, and interests.
Understanding your audience will help you to profile them. In turn, you will find it easier to narrow down the platforms and find one worth your investment.
Identify Your Goals
As already established, each platform has its uses. Identifying your goals will help you to choose a platform that aligns with your goals and target audience. Some social media marketing goals include attracting leads, customer support, brand recognition, and relationship building.
When you define your goals and understand who your target audience is, you will be able to choose a platform that suits your audience and goals. For example, if you want to attract more women to your beauty clinic, Instagram is a good fit.
Find Your Audience and Go to Them
Finding the right platform means forgetting about your favorite platform and going where your audience spends time. A look at user demographics on each social media platform will help you determine which platform your audience uses most.
For instance, more young females interested in cosmetics and skincare spend time watching youtube videos than their older counterparts.
Find Out What Your Competitors Are Doing
Before settling on a platform, take a moment to research your competitors, especially those who are doing well. This will help you to avoid mistakes and invest in a marketing strategy that’s proven to work. Go through their social media profiles and check their content, posts consistency, and user engagement.
Once done with the research, pick the platform that worked best for them and use it. However, you want to ensure the platform aligns with your goals to make it worth the investment.
Choose the Right Platform for Your Social Media Marketing With the Above Steps
To pick the right social media platform, identify your audience and goals then use a platform used by your target audience. Additionally, check what your competitors are using.
Links to Sources Used
- General social media demographics https://blog.hootsuite.com/social-media-demographics/
- Social media insights https://sproutsocial.com/insights/new-social-media-demographics/