Have you ever heard that the best place to hide a dead body is on the second page of Google? Well, that’s because few people move past the first pages of search engine result pages. Online visibility is crucial for any business. In fact, studies show that only 25% make it to the 2nd page, and this number decreases as you go on.1
If your salon or spa isn’t ranked high enough to appear on the first pages, then you’ll have limited online visibility.
5 Ways to Increase Your Spa’s Online Visibility on Search Engines
Online visibility is not a one-time thing and often takes time. According to an Ahref study, it could take you up to a whole year to rank in the top 10 results of Google.2 Here are 5 practical tips to improve your rankings.
Content Online Visibility: Ensure Your Online Content Is Optimized
Keywords are the foundation of all SEO strategies. They are the phrases or terms your customers use when looking up your salon, such as “salon and spa in X city” Make sure all your online content, including social media posts, contains them.
Start by conducting comprehensive research on your customers to identify the most effective keywords.
Encourage Your Customers to Leave Online Reviews
The first thing potential customers look at when you appear on search results is your online reviews. They act as proof of legitimacy and of the quality of your services. If your salon and spa lack reviews, you’ll lose out on customers.
If, on the other hand, your reviews are impressive, more people will visit your site. This will then result in Google showing it to more people, increasing its rankings.
Focus On User Experience
The modern customer prioritizes great experiences and convenience. If your website loads slowly or isn’t responsive on mobile devices, then they’ll leave. This then results in a high bounce rate which communicates to Google bots that your website contains irrelevant content, which is why people are leaving.
The end result is even lower rankings.
List Your Business on Online Directories
Make your business as visible as possible on online platforms. Create profiles on related online directories, as this will drive more people to your website. They will also aid in your offsite SEO efforts, thereby increasing your visibility.
Write for Your Audience
If you write blogs and guides on your website, make sure they are aimed at your audience. Don’t write for the bots, as this will have the opposite effect. You should also avoid black hat SEO tactics such as keyword stuffing because this will only result in penalties and sometimes blacklisting.
Get Better Spa Online Visibility Using the Above Tips
It‘s possible to get your spa on the first page of Google, but it takes time. This is why you need to implement the above strategies consistently. At first, the results may not be apparent but don’t give up. After a while, you’ll find your spa ranking on the top pages.
Links to Sources Used
- How To Optimize Your SEO Results Through Content Creation – https://www.forbes.com/sites/ajagrawal/2017/08/30/how-to-optimize-your-seo-results-through-content-creation/
- How long does it take to rank in Google? (A study by Ahrefs) – https://ahrefs.com/blog/how-long-does-it-take-to-rank/
