Customer acquisition is one of the most expensive ultrasonic business marketing strategies. In fact, studies reveal that it can cost you up to 5 times more money attracting new clients than it does to retain one.1 This is what makes word-of-mouth marketing invaluable. It’s very affordable.
It’s about turning your current customers into your business ambassadors. They then recommend your services to your friends, ultimately increasing your sales. The best part is that you don’t even have to spend much to implement this strategy.
Ultrasonic Business Marketing: Practical Tips to Boost Your Word of Mouth Marketing Strategy
More than 90% of customers trust earned media more than they do paid media.2 This means that they are more likely to buy from you if their services are recommended by a person they know than when you advertise to them.
Here are 3 effective tips to get your customers talking about you.
Create an Epic Experience for Your Current Clients
Customer referrals are highly dependent on customer satisfaction, so offer your clients value! You need to give them something to talk about, and this can only be done through quality service provision.
If you’re not sure how you can improve the quality of your services, ask for customer feedback. You can do this through surveys, questionnaires, or phone calls. Asking for feedback also lets your customers know that you care about their experiences. This will then enhance brand loyalty.
Involve Your Customers in the Decision-Making Process
Your customers are part of your ultrasonic business. They are the sole reason for your existence. So why are you making decisions on behalf of them? With the right strategy your customers’ opinions can be a gold mine.
Make them feel like insiders by asking them about your products, specials, and upcoming events. You should also give them priority when it comes to testing out new products and services.
Provide Incentives or Start a Referral Program
Sometimes your customers will recommend your business voluntarily but don’t leave your marketing success to chance. Offer them incentives! This could be as simple as a discount on every referral.
The most effective way, however, is to create a referral program. For instance, customers could earn redeemable points every time they refer a customer.
Leverage the Benefits of Word-of-Mouth Marketing!
Don’t sacrifice your current customers at the expense of acquiring new ones. One of the things that make word-of-mouth marketing highly effective is that it is based on customer retention. Your customers trust you so much that they are willing to stake their reputation on your brand.
You, however, need to provide them with quality services, involve them in your decision-making process and offer them incentives. The results will be worth it!
Links to Sources Used
- Don’t Spend 5 Times More Attracting New Customers, Nurture The Existing Ones – https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/?sh=37c03fc55a8e
- Consumer Trust In Online, Social And Mobile Advertising Grows- https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/