The spa industry is highly competitive. In fact, this multi-billion dollar industry is expected to be worth $127.6 billion by 2022.1 This is proof of how much money people are willing to spend on a luxurious spa treatment.
With the wide variety of spas available ( medical spas, day spas, resort spas, etc.), it’s often difficult to differentiate your business from the competition. The best way to stand out is by being creative and offering add-on services.
Top Spa Growth Strategies to Consider in 2022
Before you start offering new services, it’s important that you conduct customer research. Which add-on spa services are your customers mostly asking for? Can you offer these services with the available resources? Don’t introduce multiple half-baked add-ons. You may end up losing customers in the process.
Here are the top 3 add-on services for spa businesses that will give you a cutting edge.
Add a Fat-Burning Machine
When it comes to add-on services, the best approach to take is to offer related services. By introducing instasculpting services, you’ll retain a portion of your customers that are also looking to burn stubborn fat.
There are different types of non-invasive fat-burning machines. The main ones are;
- Ultrasonic devices: they use sonic waves to get through the skin and break down fat cells.
- Laser Devices: they use lasers to break down unwanted body fats.
- Radio Frequency Devices: they use magnetic waves technology to break down and melt body fats.
- Cryolipolysis Devices: Unlike the rest of the devices, cryolipolysis devices expose the fat cells to extreme cold, causing them to die.
You could also go for red light therapy devices that use high-frequency wavelengths to shrink the fat cells and the skin of the targeted area.
Offer Cryotherapy Services
The cryotherapy industry is rapidly growing, and it’s not hard to see why. People are embracing this treatment option for its health and cosmetic benefits. Experts forecast that the industry will be worth $8.4 billion by 2028, so the best time to hop on the bandwagon is now.2
Since you already have physical premises, the only major expense you’ll have to incur is buying a cryotherapy machine. The good news is that some machines come with financing options.
Lip and Eye Treatments
Even though most spas offer lip and eye treatments, some clients could use more attention in these areas. For instance, if some of your customers have dark circles or puffy eyes, you could customize their service to include products that only target the eyes. This also presents you with a perfect opportunity to cross-sell or upsell your other products.
For lip treatments, you could start by using a lip scrub to exfoliate the dead skins. You could then follow this up with a collagen product of plumping masks. Finally, provide the customer with a hydrating balm.
Spa Growth Strategies: How a Fat-Burning Machine Can Enhance Business Growth
Spa add-on services are a great way to increase sales and your customer retention rates. It, however, takes a lot more than introducing new services to enhance your profitability. Market & promote these add-ons aggressively to give them maximum visibility. You should also conduct audience research to determine whether your customers really need the new services.
Links to Sources Used
- Spa industry – Statistics & Facts – https://www.statista.com/topics/7517/spa-industry/
- Cryotherapy Market Size, Share & Trends Analysis – https://grandviewresearch.com/industry-analysis/cryotherapy-market
