Customer acquisition and retention are one of the top business growth strategies. Think about it; your business profitability is highly determined by the customers you get and how loyal they remain to your business.
Both strategies work hand in hand but unfortunately, most business owners focus on one; customer acquisition. While gaining new clients is good for the business, it’s very expensive. In fact, studies show that customer acquisition is 5 times more expensive than customer retention.1
Spa Marketing Ideas That Will Help You Gain More Clients
There are multiple spa marketing strategies for you to choose from. However, only a few of them can help you acquire new customers while retaining the existing ones.
Create Membership Programs
Membership plans are a great way of increasing your spa’s revenue. They also help you convert new customers into loyal ones. If you’re not sure where to start, create several membership levels, e.g., silver, gold, and platinum. Each level should have unique benefits, but the top tier levels should have the best offers. Here’s a great example of a membership offer: pay $500 monthly to get $700 worth of services.
You should also combine membership programs with gift certificates. This way, your clients can give your services to their friends and drive more traffic to your spa.
Market Your Package Deals
The beauty of running a spa is that it allows you to sell multiple products and services under one roof. For instance, you could offer cryotherapy services, instasculpting services, sell cosmetic products, etc. Look for products and services that complement each other and then create packages.
This allows you to sell more and also markets your business as a one-stop-shop for all your clients’ needs.
Prioritize Customer Service
According to a HubSpot study around 90% of customers use the quality of customer service to determine whether to engage with a business.2 This is why it’s important that you make customer service a great part of your marketing strategy.
Top-notch customer service also helps you set your spa aside from the rest. It increases your brand awareness and boosts your customer loyalty. Some of the most effective customer service tips include providing entertainment, offering bitings, hosting events, etc. You could even make after-service calls and get customer feedback.
Increase Your Online Presence
The business world is going digital, and you need to revamp your online footprint. This is the only way customers will find your business with ease. Start by creating a Google page, as this enhances your credibility and increases your visibility. You should then create special media pages and listings on relevant platforms. Make sure you include your product, services, and business photos.
Use the Above Spa Marketing Tips to Enhance Your Customer Acquisition and Retention
The first step towards implementing an effective customer acquisition and retention strategy is getting your marketing right, and the above ideas are a great place to start. Make sure you create membership programs to entice new clients and retain existing ones. You should also create package deals, improve the quality of your customer services and enhance your digital footprint.
Links to Sources Used
- Don’t Spend 5 Times More Attracting New Customers, Nurture The Existing Ones – https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/
- 40 Customer Service Stats to Know in 2021 – https://blog.hubspot.com/service/customer-service-stats
